Splish, Splash! Sparkling Clean Water With New iRobot Verro Pool Cleaning Robots
Verro Lets Pool Owners Spend More Time Enjoying the Water, Less Time Cleaning It; Internal Filtration System Helps Prevent Wear and Tear on Existing Pool Filters

BURLINGTON, Mass.

iRobot Corp. (Nasdaq: IRBT) today announced an expansion of the iRobot Verro™ Pool Cleaning Robot line. Verro robots come equipped with an internal filtration system that removes debris and particles from pool surfaces and water as small as two microns, providing a cleaner and healthier pool.

Three robots are offered in time for the 2008 pool season, including two new models, the Verro 100 Pool Cleaning Robot and the Verro 500 Pool Cleaning Robot. The Verro 100 is designed specifically to clean above ground pools, while the Verro 500 is designed to clean in-ground pools with gentle, but heavy-duty, scrubbing power. Additionally, this year’s Verro lineup includes the previously announced Verro 300 Pool Cleaning Robot, which cleans thoroughly - and affordably - most in-ground pools. The Verro 100, Verro 300 and Verro 500 Pool Cleaning Robots are priced at $399, $699 and $999, respectively.

"A desire to build on iRobot's heritage of practical and easy-to-use indoor/outdoor home helper robots was the impetus for expanding the popular Verro line," said Sandra Lawrence, president and general manager of iRobot Home Robots. "As the swimming pool season kicks off in much of the country, we wanted to provide the best solutions for pool maintenance that enable pool owners to spend their leisure time enjoying their pool, rather than cleaning it."

The new Verro 100 will navigate and clean a flat-bottomed above ground pool of any shape, while vacuuming debris along the way. The new Verro 500 features sturdy rubber rollers that brush and power-scrub all pool surfaces, as well as a powerful vacuum to remove debris. The Verro 500 cleans pool floors and climbs walls all the way up to the water line. Sitting atop sturdy treads that drive the robot, the Verro 500 works on all pool surfaces, including vinyl, tile, fiberglass, and gunite. The iRobot Verro 300 also features a powerful vacuum to remove debris and includes HydroJet power washers that blast grime from pool surfaces, including the hard to clean pores, cracks and crevices of cement and gunite pools.

All Verro robots operate independently, thereby putting less wear and tear on expensive-to-repair filtration systems within the pool; and are quick and easy to use with no hoses to connect to pool pumps or filter systems. Their functional design also improves the circulation of both the chemicals and the water which results in a more even temperature. iRobot’s line of hardworking Verro Pool Cleaning Robots make maintaining a pool a pleasure, rather than a dreaded chore. Most models clean the entire pool, floor-to-water line, in one to three hours-so Verro does the dirty work as pool owners and their families enjoy the swim season.

Availability
The iRobot Verro 500 Pool Cleaning Robot and iRobot Verro 300 Pool Cleaning Robot models are available immediately in the U.S. at www.irobot.com and through select retail partners. The iRobot Verro 100 Pool Cleaning Robot will become available in the U.S. in April.

Images and B-Roll
High-resolution images can be found at http://www.irobot.com/creative_assets.

Contact:
Nancy Smith
Media Relations
(781) 418-3323
nsmith@irobot.com

Melanie Muccio
Edelman for iRobot Corp.
(212) 704-8209
melanie.muccio@edelman.com

by  - March 4, 2008

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Source: http://www.irobot.com